The Do’s and Don’ts of Buying B2B Business Leads

b2b business list vendor
B2B List Vendors: How to Choose the Best one
February 9, 2018


B2B business leads are one of the core components of a successful and flourishing establishment. Quality leads help ensure the continuity, growth, and development of a business. That said, generating successful leads is a long-winding process that often weighs down the in-house personnel.

As a solution, businesses prefer either outsourcing it to lead generation corporations or investing in B2B lead lists.

If you’re just venturing into purchasing B2B leads you should know about the best business lead sites. That’s not all though –you should consider a few factors before buying B2B business leads from a vendor.

To give you a simplified overview, here are the do’s and don’ts of buying B2B business leads.

Don’t Settle for the Company Offering the ‘Best’ Deal

Several sales and lead generation companies offer you access to a list of hundreds of thousands of successful, viable leads for a fraction of the expected price. Now, you might be tempted to skimp on the costs and opt for the company offering the ‘best’ deal. However, this is perhaps one of the biggest don’ts of buying B2B business leads.

Lead lists offer you contact information of potential clients interested in your particular niche. This allows you to reach out to them as a means to expand your market audience, saving time and energy. However, in some cases, businesses received incomplete lists with invalid or inaccurate information, leading to poor ROI.

Remember that what seems too good to be true probably isn’t!

Do Your Research

The best way to ascertain that you’re getting a bang for your buck when investing in B2B lead lists is to buy from a well-reputable company.

Do your research. Outline a few parameters that are essential for your business. Then list the pros and cons of the organization and the services it can provide you.

What tools and techniques for data collection do they use? Do they specialize in your niche? What encompasses the amenities they offer? Do they offer agent and customer support? Are they offering data security?

These are just some of the things that help you determine the quality of service you can expect. Remember, it’s always best to make an informed decision when it comes to B2B business leads. When you’re buying leads from a vetted vendor, know that you can hold them accountable in case things go south. Otherwise, you’re just risking damaging your brand’s standing in the market – and you really don’t want to do that.

Don’t Skim the Fine Print

In the haste to generate leads quickly, businesses generally fail to select from the best business lead sites. They also don’t focus on the fine print and tend to rush through the process of acquiring B2B leads lists.

You must evaluate terms and conditions such as credit and return policy, accountability for inaccurate sales leads, pricing and packages, hidden charges, refund, and others well before the purchase. You want to protect your interests, so ensure that your investment is worth it. Prevent yourself from being caught off-guard in case you don’t receive something unexpected and worthless.

Do Ensure Access to Technical Assistance

One thing that you absolutely should do when purchasing business leads is to ensure adequate technological, consulting, and technical support. Oftentimes, companies selling B2B lead lists lack proper customer support services, leaving organizations helpless when they run into any problems.

When guaranteed technical support is available when needed, you know that if you have issues understanding and utilizing the lead lists to maximize their potential, you can immediately reach out for help. For example, if you want to update your lists to replace the old leads with fresh ones, your B2B leads list vendor can help you.

Don’t Dismiss the Risks

Though time consuming, especially if it’s for the purpose of telemarketing and cold calling, generating leads and expanding your own leads list is perhaps the best practice to grow your business.

While B2B lead lists are a quick and effective alternative, there are certain risks involved.

For telemarketing and business sales purposes, the quality of the B2B leads list is critical. A list that’s not appropriate for the service or product you provide is a waste of investment and time.

Imagine having spent all the effort in calling people who providing ‘not interested’ answers. In some cases, lead lists have been sold to other businesses that have contacted them several times a day, while others comprise of very old leads who probably have already made a prior purchase.

Do Verify Data Compliance

To ascertain whether you should invest in a B2B lead list, verify data compliance by the lead sales provider.

You have to ensure that the data sold to you is clean and verified. Don’t risk your company’s reputation by contacting leads on oversaturated lists, using information you don’t have the authorization to use. In short, you take responsibility for the data you procure and don’t violate the law in any way doing so.

One of the best ways to attain the best B2B lead lists is to find the lead sales sites and ask them to answer any questions and concerns that you might have. Feel free to contact to Sales Data Hub to streamline your telemarketing campaign for business growth through viable lead generation.

For more information, please visit