You’ve spent hours brainstorming and composing a blog post that’s perfectly written, well researched, and contains valuable information your audience will value.
But wait! Do you know who you could send it to?
Do you have an online reach that’ll make that message and blog post matter?
If you don’t, then you should think about getting in touch with a reliable B2B list provider.If you’re a marketer, you know finding the right audience for your contents is just as important as creating them.
Since these lists aren’t cheap, be sure that the data is accurate, and the vendor isn’t trying to cheat you.
Fraudulent list vendors are becoming a common phenomenon in the industry.
Due to this, small businesses are losing reputation, time, and money because they weren’t diligent enough and trusted wrong people. Remember, you can’t be sure if you’re getting contacts who’ll opt for your email subscription.
Check out ClearBit that lets you find email address of any individual that has a Gmail account.
But you can still ensure validity as well as accuracy of information in every B2B list that you may like to invest.
One of the reasons why these lists have become so indispensable for business to business or B2B leads is because while paid advertising and other such traditional tactics do work, lists ensure that your message is actually heard by people.
These lists help you target people who show interest in your products. They are also more likely to respond to what you have to say.
However, before you invest in a list, you need to be sure that the data hasn’t been attained unlawfully.
Here are a few tips that’ll help you decide whether you’re buying quality leads and lists or not.
If you don’t want to get involved in a scam, you need to be sure that the provider you’re opting for has a good history.
Ask them about the clients or companies that they’ve provided in their lists. Make sure that you aren’t dealing with a fraud.
Also, remember to conduct thorough research online.
Businesses around the world are investing and buying B2B lists from vendors so they can extend their reach.
However, what these companies fail to realize is that not every provider will give you contacts that you can use.
If your lists provider can tell you how they got the data that they’re selling to you, you’re good to go.
In such a case, you should go a step further to verify their sources. If they fail to stand up, it is a red flag, and you should reconsider your choice.
P.S: Sales Data Hub with its in-house telemarketing support verifies every single leads.
To avoid putting your company’s reputation on the line and, you need to find a vendor that provides relevant data.
Remember that B2B data is constantly changing, so you should find a vendor providing lists that get refreshed continuously.
A great way to ensure that you aren’t dealing with a fraud is to look for a provider that’s registered. If you live in Europe, ask the vendor if they are registered with the Direct Marketing Association.
Make it a point to check directly whether this company’s name is on its website.
It’s also a good idea to review the provider’s own webpage, so you’re sure you aren’t dealing with someone shady.
If you don’t see important contact details, there’s a 60-70% chance your provider will disappear after selling you the lists.
It’s preferable to ask for samples from the vendor you think is the best business leads site. The sample will come in handy to analyze the accuracy of the leads.
Test the sample leads so you can be sure that you’re getting quality lists. You should do your
own verification to be sure of the incoming data.
You must also look for issues in the incoming records because it’s not necessary that all leads are correct. This can also happen even if the provider isn’t fraudulent.
If you’re a restaurant business but receive lists of the apparel industry, your investment and efforts will go to waste.
You need to have adequately focused records that depend on your specific business and its offerings. The provider should work closely with you and source a list that best aligns with your business goals and objectives.
Also, make sure that you get more than just you an email ID or telephone number. B2B lists have more detailed information about the profession and postal address.
However, bear in mind that you can’t get a 100% error-free list. Though using these tips will help you find the best and most reliable vendor, there’ll be a margin of error.
However, they won’t really affect your marketing strategy in a big way.
After following all the mentioned steps, you’ll be able to find a list provider that offers leads you can use.
Remember, email is a significant part of your marketing strategy to target the right audience at the right time. It is also crucial for your company’s reputation and success.
So, if you don’t want to look spammy, follow the tips to avoid fraudulent providers.
Want to ensure that B2B list scams don’t affect your business? Get in touch with Sales Data Hub today.